A website really should be visible to the online world via search engines.
Too many websites fail to attract visitors because of poor non-spider-friendly
design. They often fail to utilise the basic elements associated with an
easy to find website.
Before your website has the opportunity to impress visitors, it first
has to impress search engines. Spiders roam cyberspace on behalf of search
engines and it is important that you make their job easy and present your
content to them clearly.
Design Basics :-
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Build your website with plenty of good solid text related to it's main topic.
Pages of original and interesting content are essential.
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Make your website as simple as possible but pleasing to the eye.
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Research the popular keywords and phrases
associated with your topic and make sure you use them in text.
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Ensure that the chosen keywords appear prominently in the all important
signpost html tags.
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Make your site part of an online community and
exchange links.
Some Don'ts :-
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Don't pack your keywords too densely in text.
The contrived content could be perceived as spam and penalised.
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Don't pack your keywords too densely into your
signpost html tags.
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Don't place keywords in the
signpost html tags which don't also appear in
main text. Visible and hidden conponents of a page should agree and
be consistent
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Avoid a 'Splash' home page. Your home page is the first thing many visiting
spiders will see and they want to see text and links. Human visitors probably
won't be impressed either.
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Avoid Frames - they hinder spiders from doing their work. Any navigation
or functional benefits which they might offer are irrelevant if few visitors
actually find the website.
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